Selecting high value people that CARE (Guest Blog from Edward Zia)

It was great to see Edward Zia during one of his visits and we appreciate his guest blog.
Our trusted friend Edward is a Marketing Mentor & Coach that we know, appreciate and trust. He has helped us out with our own Marketing and it was great seeing him during a recent visit. As we spoke, he realised it was a great opportunity to write a guest blog for us. Selecting high value people that CARE (Guest Blog from Edward Zia): I had an incredibly productive da...
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‘Blue Ocean Strategy’ to increase your prices!

Blue Ocean Marketing Strategy with The Diligent Group
In our last blog on the series of increasing your profits we discussed increasing your prices. We briefly mentioned Blue Ocean Strategy as an avenue to increasing prices to your customers or clients. So what is "Blue Ocean Strategy" and how does it enable you to increase your prices? In most industries businesses all compete in the same space for the same clients or customer...
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PROFITABLE High Return & Low Cost Marketing Strategies

Edward Zia and his community busy at work teaching High Return Marketing Strategies.
When it comes to our own Small Businesses and living the ‘high life’ of an Entrepreneur; ‘Returns’ mean absolutely everything. After all we are spending money that could be in in our own BANK ACCOUNT and it adds a completely new dimension to our thinking and requirements of any Marketing & Sales Strategy we make use of. I remember noticing this greatly when I was a Co...
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Federal Budget May 2015 [Individual]

So what does last night’s Federal Budget look like for all of us? Families 1. Families Package – let’s get to the big one. A new Child Care Subsidy (Work Force Participation Scheme). So what is this really? a. Comes into effect 1 July 2017 onwards so there is it is still 2 years away; b. It will replace the Child Care Benefit, Child Care Rebate, Jobs Education & Trainin...
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Federal Budget May 2015 [Business]

Federal Budget May 2015 Small Business Package   So What’s In It For Small Business   Firstly the measures are targeted at business that turn over (sales) less than $2 million dollars and the range of measures include: Instant deduction of for any capital expenditure less than $20,000 and kicks in from 13th May 2015 (unless you managed to purchase ...
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Survive Losing a Key Employee [Employment]

As small business owners we often rely on one or two key people inside our business. Our small business is definitely reliant on us, the owners of the business and maybe one or two of our key employees. Often we think about our best sales person as being key to our business as they bring clients or customers through our doors, generating business for us. However we do often for...
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